Markup Calculator
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Free Markup Calculator for Retailers, Agencies and Sellers

Markup Calculator Find Your Ideal Selling Price

Enter any two values — cost, markup, selling price, or profit — and get the rest instantly. Free, accurate, and built for real business pricing decisions.

100% FreeNo Login RequiredInstant ResultsMultiple Cost ItemsPrivate in Browser
Calculate Markup
Privacy first Any two fields
1Enter any two values
2View results

Enter any two of cost, markup %, selling price, or profit — the other two calculate automatically.

Result summary

Enter values

Cost

N/A

Markup

N/A

Selling price

N/A

Profit

N/A

Equivalent margin

N/A

Markup is profit as a share of cost. Equivalent margin is shown for comparison only and is not a substitute for full net profit after overhead.

What is Markup?

Markup is the amount added to a product or service's cost price to determine its final selling price. It's usually expressed as a percentage of the cost and helps businesses ensure their prices cover costs, generate profit, and stay competitive with market demand.

How to calculate markup using this free calculator

1

Enter your cost

Add the amount you paid to produce or acquire the item. Use + Add a cost item for labour, tools, or overhead.

2

Enter one more known value

Fill markup percentage, selling price, or profit — whichever two you already know.

3

Review the rest instantly

The calculator fills the remaining fields, shows equivalent margin, and lets you copy or print the summary.

Know the difference

Markup vs. Margin: What's the Difference?

Markup and margin are two different ways of viewing profit. Markup is calculated on the cost price and helps you set a price that covers your costs. Margin is calculated on the selling price and helps you assess how efficiently you're managing costs relative to revenue.

Markup

Markup % = (Profit ÷ Cost) × 100

Profit as a share of cost price — used to set cost-plus prices.

Cost ₹80, sell ₹100 → profit ₹20 → markup 25%

Gross profit margin

Margin % = (Profit ÷ Selling Price) × 100

Profit as a share of selling price (revenue).

Cost ₹80, sell ₹100 → profit ₹20 → margin 20%

For the same transaction, margin % is always lower than markup % (except at 0%). A 25% markup is not the same as a 25% margin.

Markup formula reference

Transparent math for every solve direction. Use any two known values and derive the rest.

Markup %

  • Markup % = ((Selling Price − Cost) ÷ Cost) × 100
  • Markup % = (Profit ÷ Cost) × 100

Selling price from markup

  • Selling Price = Cost × (1 + Markup% ÷ 100)
  • Selling Price = Cost + (Cost × Markup% ÷ 100)

Profit

  • Profit = Selling Price − Cost
  • Profit = Cost × (Markup% ÷ 100)

Cost from selling price

  • Cost = Selling Price ÷ (1 + Markup% ÷ 100)

Cost from profit + markup

  • Cost = Profit ÷ (Markup% ÷ 100)

Margin (for comparison)

  • Margin % = (Profit ÷ Selling Price) × 100

Markup Calculation Examples

Three common pricing scenarios you can verify in the calculator above.

Markup from cost and selling price

A product costs ₹2,000 and sells for ₹3,000.

Cost

₹2,000

Selling price

₹3,000

Profit

₹1,000

Markup

50%

Selling price from cost and markup

A project costs ₹2,00,000 and you want a 40% markup.

Cost

₹2,00,000

Markup

40%

Selling price

₹2,80,000

Profit

₹80,000

Retail unit with thin numbers

Cost ₹80, sell for ₹100 (classic Omni-style example).

Cost

₹80

Selling price

₹100

Profit

₹20

Markup / Margin

25% / 20%

What's a Typical Markup in Your Industry?

While there's no universal markup rate, similar cost structures across an industry tend to produce similar typical markups. Use these as orientation, not targets.

IndustryTypical markup
Grocery Retail~15%
Restaurants (Food)~60%
Restaurants (Beverages)Up to 500%
Jewelry~50%
Clothing150%–250%
Automotive (Standard)5%–10%
Automotive (Sports Cars)30%+

These are general industry reference points, not prescriptive targets — actual markups vary based on overhead, competition, and demand.

Who uses this tool

Retail shop owners

Convert purchase cost into shelf price with a clear markup target.

Agencies and freelancers

Stack labour, tools, and hosting costs, then apply a project markup.

Manufacturers

Check the markup you actually earn at a marketable selling price.

Wholesalers

Translate cost-plus deals into selling prices before quoting buyers.

E-commerce sellers

Price SKUs so unit cost plus fees still leaves intended profit.

Sales teams

Solve for cost, markup, price, or profit on the fly during negotiation.

Powered by T7ERP

Ready for complete business operations?

Set markup and selling price here, then run quotations, invoices, inventory, and GST billing together in T7ERP. T7ERP connects invoices, quotations, purchase orders, delivery challans, inventory, and accounting — built for Indian SMBs.

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FAQ Guide

Frequently Asked Questions

Markup formulas, margin differences, multi-cost pricing, privacy, and usage for Indian businesses.

A markup calculator finds selling price, markup percentage, cost, or profit from any two known values. This free tool also supports multiple cost line items that sum into total cost.
Markup % = ((Selling Price − Cost) ÷ Cost) × 100. Enter cost and selling price in the calculator to get markup and profit automatically.
Markup % = (Profit ÷ Cost) × 100. To set price from markup: Selling Price = Cost × (1 + Markup% ÷ 100). Profit = Selling Price − Cost.
Yes. It is free forever with no signup, no login, and no watermark on results you copy or print.
Yes. Enter any two of cost, markup %, selling price, or profit. The other two fields calculate instantly. The two most recently edited fields are treated as known inputs.
Yes. Use “+ Add a cost item” for raw material, labour, tools, or overhead. All line amounts sum into total cost for the markup calculation.
Markup divides profit by cost. Margin divides profit by selling price. For cost ₹80 and sell ₹100, markup is 25% and margin is 20%.
A 40% markup means you add 40% of cost to the cost. On a ₹2,00,000 project cost, selling price = ₹2,00,000 × 1.40 = ₹2,80,000 and profit is ₹80,000.
A 100% markup doubles the cost: Selling Price = 2 × Cost. On ₹500 cost, sell at ₹1,000. The equivalent margin is 50%, not 100%.
Cost = Selling Price ÷ (1 + Markup% ÷ 100). Enter selling price and markup in the calculator to reverse-solve cost and profit.
It varies widely. Grocery often runs near ~15% markup, clothing can be 150%–250%, and jewelry around ~50%. Treat industry tables as orientation only.
No. Calculations run in your browser. Values are not uploaded or stored on T7 servers by default.
INR is the default. You can also format results as USD, GBP, EUR, AED, AUD, CAD, or SGD. Display only — it does not convert exchange rates.
This tool solves markup, cost, selling price, and profit. It also shows equivalent margin % for comparison. For dedicated margin modes, use the free Profit Margin Calculator.
Yes. The calculator is fully usable on phones and tablets with the same any-two-fields solver and multi-cost support as desktop.

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